From the how, why and for whom, in this article we will talk about everything you need to know about relationship marketing! Are you ready to discover the potential of relationship marketing with Sendinblue? Sendinblue is an all-in-one marketing platform. I want to open an account on Sendinblue Index An overview of relationship marketing What is the difference between relationship marketing and traditional marketing? Goals of relationship marketing Definition: lead nurturing Definition: lead scoring 3 best practices in relationship marketing Is relationship marketing right for you? Conclusion An overview of relationship marketing Relationship marketing aims to develop a qualitative relationship between your brand and your customers and/or potential customers.

Knowledge, interest, trust The principle of "Knowledge, Interest, Trust" is the basis of relationship marketing because it allows you to understand the evolution of relationships with your customers within a given framework. Before making a purchase, customers go through three different stages: To meet you Decide if mobile number list hey are interested in your brand and what they want from your products Trust you This evolution is not immediate and requires that you take the time to develop meaningful relationships with your customers. A more human approach than marketing The era of B2B (business-to-business) versus B2C (business-to-consumer) marketing is over.

Now, it's all about H2H marketing – human to human. People no longer buy products, they buy values, a story or a brand. This is why relationship marketing is so effective and important. What is the difference between relationship marketing and traditional marketing? Mass marketing vs one-to-one conversations The main difference between traditional marketing tactics and those related to relationship marketing is the level of individualized and personalized communication for each customer.